How Your Money Supports Roasters
Buying through Who’s Brew puts money directly in the hands of the independent roasters and tea houses you choose. Here is exactly how a checkout flows from your card to the maker.
1. You pay once at checkout
Even if your cart contains items from several different roasters, you pay one combined total at checkout. Your card is processed through Stripe.
2. Stripe Connect routes payouts
Each maker has their own connected Stripe account. Stripe Connect splits the transaction at the moment of payment so each maker’s portion is associated with their own account, not held in a Who’s Brew bank balance.
3. The platform fee covers the marketplace
Who’s Brew retains a small platform fee that covers payment processing, the multi-vendor checkout, hosting, support, fulfillment infrastructure, and ongoing marketplace standards. The remainder goes to the maker.
4. Discounts behave fairly
Marketplace-wide promotions created by Who’s Brew are absorbed by the platform — makers still get paid in full for their share. Promotions a maker creates on their own products come from that maker’s share. The breakdown shows in your receipt.
5. Roasters fulfill and get paid
Once the maker fulfills and ships their portion of the order, their portion is released according to Stripe’s payout schedule. Refunds reverse the flow if needed.
Why this matters
In a typical drop-ship marketplace, customers don’t see who roasted their coffee or where the money goes. Who’s Brew is built so that every product page identifies the maker, every receipt shows what they earned, and every payout flows to them directly.
Frequently Asked Questions
Who do I pay at checkout?
You pay Who’s Brew once for the full cart. Stripe Connect splits the payment at the same moment so each maker’s share is associated with their account.
Does the roaster pay shipping?
Shipping is calculated per maker at checkout and charged to you. The maker generates a label through Who’s Brew’s centralized Shippo account.
What happens with a refund?
Refunds reverse the relevant portion of the original payment. The maker’s share is reduced for items they refund, and platform fees adjust accordingly.
Is the platform fee public?
The exact percentage may vary by category and partnership, but the structure is the same: platform fee, payment processing, and the rest goes to the maker.